Jawa, meaning “sprout”, launched in partnership with ICICI Prudential Life Insurance, is the first Community Video Unit in the North-East region of India. Located in Dimakusi Tea Estates (A part of the Williamson Magor Group or WM group which is one of the largest producers of tea in Assam), Jawa is training tea tribals in community media and video production. This is a unique engagement of tea tribals in community-produced video journalism and also in using media in labor relations and financial literacy. The area in the tea estates is currently dominated by insurgents and violence among tribes of Assam.